Kellogg on Strategy - Concepts, Tools and Frameworks for Practitioners
  • Engels
  • 240

Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures.

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  • : 9780471478553
  • : Engels
  • : Hardcover
  • : 240
  • : augustus 2005
  • : 430
  • : 164 x 236 x 24 mm.
  • : Management en managementtechnieken