Digital disruption is the biggest challenge that businesses are facing today. But where there is risk, there is opportunity. New technologies allow you to think big. At the same time, you need to think practical. Make Disruption Work shows you what digital disruption entails and how to ride the wave. The book is focused on evidence, not opinion, and offers real-world examples of companies that underwent digital disruption and how they now bank extremely healthy digital sales. Disruption need not be a threat: it's a power, and it's in your hands. About the authors Jankovich and Voskes founded digital consulting firm SparkOptimus in 2010, because they want to advance society by tapping into the possibilities new technologies bring. As such, they have worked with some of the biggest companies in the world, building their digital capabilities from the ground up. This book is published by SparkOptimus and crystallizes its knowledge. It is practical, demystifying, effective, and endorsed by leading CEOs and business school professors (e.g. Unilever, INSEAD). About SparkOptimus SparkOptimus is the leading digital growth consultancy and the fastest growing management consultancy firm in Europe. It delivered more than 100 digital projects in the last 18 months in more than 15 markets, e.g. UK, Denmark, Germany, The Netherlands, USA, South Africa, and Australia. It has built its clients’ digital capabilities from the inside and has launched new digital ventures that are now capturing market share and disrupting the disruptors. The firm is also disrupting consulting itself, applying innovative working methods, proprietary models and leading strategic and practical knowledge, and for the last five years straight has enjoyed 70%-a-year growth. Praise for Make Disruption Work: ‘With outstanding simplicity and deep insights, this book reveals the ‘‘how to” of digital disruption.’ Paul Polman, CEO Unilever ‘Disruption is on every business leader’s mind. Alexandra Jankovich and Tom Voskes have taken this complex topic and created a very clear, actionable path.’ Wiebe Draijer, CEO, Rabobank ‘A powerful guide to help navigate disrupted waters. After reading, you feel convinced that, yes, corporates can beat start-ups!’ Franck J. Moison, Vice Chairman, Colgate-Palmolive ‘Disruption demystified! This book is unique: in a realm of gurus and doomsayers, it offers practical perspectives and a clear manual for every company to master disruption.’ Annet Aris, Adjunct Professor of Strategy, INSEAD ‘Easy-to-digest, visually appealing, and packed full of useful advice for senior leaders.’ Michael Wade, Professor of Innovation and Strategy, IMD ‘Fantastic book!!!’ Menno Antal, Managing Partner, 3i Private Equity ‘A must-read for any modern-day business leader.’ Rahmyn Kress, Chief Digital Officer, Henkel ‘Concrete actions backed by real-world experience, and not just consulting “fluff.” SparkOptimus has created a winner!’ Jan Derck van Karnebeek, Chief Commercial Officer, Heineken

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