Make Yourself Clear

Are you a seller, leader, service professional, or trainer? If so, it is essential for you to be heard and understood by your audience. In order for meaningful action to occur, you must explain yourself to your clients, customers, and colleagues in a way that fosters deep and lasting relationships. In today's increasingly impersonal, information-intensive, and highly automated society, the connection between your audience and you is more important than ever. People seek authenticity, knowing that a real person, not a machine, is the steward of a transaction. They seek immediacy, hoping to receive information at the best time for their purposes. And they seek delight, the joy that comes from enhancing their business, expanding their knowledge, and finding a better way to fulfill their needs. But how can you become a more authentic partner, deliver the right kind of immediacy, and impart delight? Think like a teacher.

Modern learning is transdisciplinary, interdisciplinary, and multidisciplinary. Whether we are sellers or buyers, managers or employees, we are all learners--and we can all be teachers. Teaching is an essential resource for companies of all sizes. As such, Make Yourself Clear connects business and teaching, exploring the benefits of encouraging and embracing a teaching mindset in corporate environments. This indispensable guide will provide you with transformative skills and strategies, enriching your life and the lives of your audience in the process. Offering real-world advice, practical techniques, and step-by-step instructions, Make Yourself Clear will help you:

• Deepen your approaches to selling ideas, products, and services to new and ready-to-expand customers
• Incorporate research-driven practices and teaching methodology into your business strategy
• Organize people and manage your resources with a teaching mindset
• Implement clear and effective methods to enable colleagues to understand and apply their training
• Establish and service long-term relationships with your clients

Make Yourself Clear: How to Use a Teaching Mindset to Listen, Understand, Explain Everything, and Be Understood articulates and amplifies the opportunities for cross-industry learning between businesses and schools. Educational research-driven practices--including formative assessment, designing for understanding, personalized feedback, and differentiated instruction--can and do drive results in corporate environments. Engaging and accessible, this book is a must-have resource for anyone wishing to approach his or her workplace as a high-level, supportive learning environment. The business case for teaching has never been more clear.