Nation Branding in Modern History
Prijs
45,74

3 - 5 Werkdagen

A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept.

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  • : Berghahn Books
  • : Berghahn Books
  • : 9781789207934
  • : Engels
  • : Paperback
  • : 300
  • : oktober 2020
  • : 408
  • : 152 x 227 x 26 mm.
  • : Explorations in Culture and International History
  • : Algemene en wereldgeschiedenis