Prijs
45,74
3 - 5 Werkdagen
A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept.

- : Berghahn Books
- : Berghahn Books
- : 9781789207934
- : Engels
- : Paperback
- : 300
- : oktober 2020
- : 408
- : 152 x 227 x 26 mm.
- : Explorations in Culture and International History
- : Algemene en wereldgeschiedenis