Sponsorship in Marketing

Sponsorship in Marketing

Effective Partnerships in Sports, Arts and Events

Engels
274

This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

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  • : 9780367343439
  • : Engels
  • : Hardcover
  • : 274
  • : maart 2020
  • : 552
  • : 160 x 242 x 19 mm.
  • : Verkoop en marketing